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Kellogg Category & Shopper Manager in DUBLIN, Ireland


Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of. We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

We also believe that our competitive advantage comes from our people. We say it often, because it is true. Our K Values are part of our DNA -we are a company with a heart and soul, and our people care just as much. Our talented teams are encouraged to bring their best selves to work each day.

We are also hugely committed to the communities that we work in and strive to give back as our founder did - you’ll see this in the school breakfast clubs programme and volunteering activities that we encourage all our employees to participate in.

A career with us is exciting. Our modern and collaborative workspace and inclusive culture at our offices in Dublin Airport Central reflects that.

Apply and come join our team!


  • Accountable for the development & deployment of Category & Shopper Strategic plans that deliver against our Deploy for Growth targets.

  • Partner with markets in order to develop commercial plans to deliver yearly target and identify stretch opportunities.

  • As the Sales and Customer voice in the team, the Category & Shopper Manager will ensure that all activities developed with the Brand team will create added value and reinforce our Category Vision.

  • Deploy best-in-class customer and shopper engagement strategies that are executed with excellence and deliver strong sales & financial fundamentals.

  • Build innovation commercial assumptions in conjunction with each Market; ensure commercial sufficiency within all initiatives & plans; share and integrate Category & Shopper inputs to the initiative toolboxes.

  • Closely collaborate with the Category Management teams in the countries to harness scalable opportunities & intervention plans to close off any business gaps.

  • Build European category channel strategies. Sales Fundamentals - Merchandising, Promo guidelines, distribution by channel, pack size and pricing strategy.

  • Gather and analyse category, shopper & consumer, brand and business insights, to develop commercial ideas that drive sustainable growth.

  • Understand and collaborate with Insights & Planning to develop joint research and apply insights to our Category Vision, portfolio approach& shopper solutions.

  • Build solid relationships and partner with cross functional teams, e.g. Marketing, I&P and Sales, to ensure we all challenges/inputs are considered in final plan delivery.


  • The ideal candidate should have 4 to 6 years FMCG industry experience with minimum 2-4 years of sales or Marketing experience. Category management experience would be beneficial.

  • Preferred Master Degree in Business or related fields. Bachelor’s degree is required.

  • Previous experience with in market sales reporting tools like IRI/Nielsen/Kantar.

  • Strong numerical, analytical, interpersonal/communication and presentation skills.

  • Proven ability to partner with the business and functions on International basis.

  • Financial acumen, ability to evaluate, interpret/translate financial impact, ROI and overall program performance.

  • Demonstrated project management experience with expertise in managing multiple projects through competing and conflicting priorities and deadlines.

  • Multi-cultural sensitivity and ability to lead and apply excellence in execution thinking across multiple countries and functions for the purpose of driving alignment.

  • Fluency in the English language is essential, ability to speak one or more additional European languages would be very beneficial.

  • Verbal and written communication as well as strong negotiation and influence skills towards middle management, representation of the organization, advanced tact and diplomacy.

  • Able to effectively engage with and influence business/functional leadership teams & commercial leads,

  • Displays Courage and manages conflicting agendas through fact-based resolution of debates.


Please note that we will only accept applications that are made to us via our Careers site.

If you experience any difficulty when applying, please contact

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

“Take a look through the keyhole of the UK’s most famous cereal company here and via the #LifeAtK Instagram page @lifeatkelloggs_uk.”

Our brands tell a story, create your own story with us.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, disability, religion, national origin, gender, gender identity, trans identity, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

“Our diversity strengthens us – our inclusion advances us”

Title: Category & Shopper Manager

Location: Ireland-Republic of Ireland-Dublin

Requisition ID: SAL011336

Job Function: Sales and Category Management

Job Type: Professional

Closing Date: Apr 23, 2020, 12:59:00 AM

Relocation Assistance: Yes